WHY GROW UP?

Our choice to use vertical farming was an easy one. Growing in a controlled, indoor environment means our food is:

safe

A controlled and monitored indoor growing environment means:

  • no exposure to harmful pesticides or herbicides
  • no exposure to soil or other causes of contamination that lead to product recalls
  • no use of GMO seeds
  • using a water system that is ensured to be safe and contaminant free
  • protection against extreme weather events and a changing climate

sustainable

A vertical approach also provides real solutions for some of the most pressing sustainability and food production issues.

Vertical farming means:

  • avoiding the use of decreasing arable land
  • utilizing a recycled water system that uses 95% less water
  • reducing food waste by growing based on local community needs and preferences
  • the ability for us to have established multiple, more hyper-local, farms so that there is minimal distance to your store, vastly reducing the carbon footprint associated with transportation and getting our produce on shelf sooner for fresher, more nutritious food

perfectly grown

Our produce is not only safe and sustainable, it’s “perfectly grown” too.

Growing up means:

  • monitoring and controlling conditions so your produce is consistently grown in optimal conditions, 365 days per year
  • producing 3 - 4 times more yield than traditional farming
  • using LED lights to augment volatile oils, resulting in produce that is more colourful and aromatic
  • using controlled amounts of fertilizers, which results in more nutrient dense produce

HOW DOES VERTICAL
STACK UP?

Vertical farming is similar to organic farming, only elevated.
Here’s how our produce compares to organic:

SAFE | EFFICIENT | PRODUCTIVE | PROGRESSIVE | SUSTAINABLE
  ORGANIC VERTICAL
FREE FROM GMOS
FREE FROM SYNTHETIC PESTICIDES AND HERBICIDES
SAFE FROM SOIL AND WATER BORN CAUSES OF ILLNESS
PROTECTS AGAINST CLIMATE CHANGE AND ITS IMPACTS ON CROPS
USES LESS WATER
SPARES THE USE OF DECREASING ARABLE LAND